Wednesday, 31 October 2018

Understanding Power BI

 

Power BI is a powerful business analytics tool developed by Microsoft. It enables users to visualize data, share insights, and make informed decisions based on interactive reports and dashboards. It’s widely used by businesses to analyze data from various sources and transform it into meaningful insights.

Key Features of Power BI:

  1. Data Connectivity:

    • Connects to a wide variety of data sources, including Excel, SQL Server, cloud services (Azure, Google Analytics, etc.), and on-premises databases.
  2. Data Transformation:

    • Power Query, a built-in tool, allows users to clean, transform, and shape data before analysis.
  3. Interactive Visualizations:

    • Offers a wide range of visualizations such as charts, maps, KPIs, and tables.
    • Custom visualizations can also be imported for unique needs.
  4. Dashboards and Reports:

    • Users can create real-time, interactive dashboards to monitor business performance.
    • Reports provide detailed analysis and insights.
  5. AI and Machine Learning:

  6. Collaboration:

    • Dashboards and reports can be shared securely across teams.
    • Supports role-based access to ensure data security.
  7. Integration with Microsoft Tools:

    • Seamlessly integrates with Microsoft Office tools like Excel and Teams.
    • Works well with Azure services and Dynamics 365.
  8. Cloud and On-Premises:

Components of Power BI:

  1. Power BI Desktop:

    • A Windows application used to design and develop reports and dashboards.
  2. Power BI Service:

    • An online platform for publishing, sharing, and collaborating on Power BI reports.
  3. Power BI Mobile:

    • Mobile apps for viewing reports and dashboards on the go.
  4. Power BI Gateway:

    • Bridges on-premises data with Power BI Service for real-time updates.
  5. Power BI Embedded:

    • Allows developers to integrate Power BI features into custom applications.
  6. Power BI Report Builder:

Benefits of Using Power BI:

  • User-Friendly: Intuitive interface suitable for both technical and non-technical users.
  • Cost-Effective: Offers affordable licensing compared to other business intelligence tools.
  • Scalable: Suitable for small businesses to large enterprises.
  • Real-Time Insights: Helps make timely and informed decisions.

Power BI is widely regarded as one of the leading tools in the business intelligence and analytics market, helping organizations turn data into actionable insights.

 

Saturday, 15 September 2018

Which is the Most Popular Foreign Language - English, French, Spanish or German?

 

 


The most popular European language to learn often depends on factors such as global influence, cultural significance, economic opportunities, and personal interests. However, a few languages consistently stand out as the most popular choices worldwide:

1. English

  • Why It's Popular:
    • English is the most widely spoken second language globally and is often considered the lingua franca for business, science, and international communication.
    • Many people in Europe and beyond learn English to access global opportunities.
  • Use in Europe: It is the primary second language taught in schools across the continent.
  • Industries: Business, technology, tourism, and academia.

2. Spanish

  • Why It's Popular:
    • Spanish is the second most spoken language globally by native speakers.
    • Its cultural richness, including literature, film, and music, makes it an attractive option for learners.
  • Use in Europe: Official language in Spain and widely spoken in Latin America.
  • Industries: Tourism, international business, and media.

3. French

  • Why It's Popular:
    • French is an official language in many international organizations and is associated with diplomacy and culture.
    • France is a leading global economy, and French is widely spoken in parts of Africa, Canada, and the Caribbean.
  • Use in Europe: Official language in France, Belgium, Switzerland, and Luxembourg.
  • Industries: Diplomacy, fashion, luxury goods, and international relations.

4. German

  • Why It's Popular:
    • German is the most spoken native language in Europe.
    • Germany’s strong economy and leadership in technology and engineering make it a valuable language for professionals.
  • Use in Europe: Spoken in Germany, Austria, Switzerland, and parts of Belgium and Italy.
  • Industries: Automotive, engineering, and technology.

5. Italian

  • Why It's Popular:
    • Italian is appealing for its cultural and historical significance, particularly in art, music, and cuisine.
    • Italy is a popular tourist destination, making the language useful for travelers.
  • Use in Europe: Official language in Italy, San Marino, and parts of Switzerland.
  • Industries: Fashion, design, and tourism.

6. Russian

  • Why It's Popular:
    • Russian is the most spoken Slavic language and is widely used in Eastern Europe and Central Asia.
    • It is an important language for politics, trade, and cultural exchange in the region.
  • Use in Europe: Official language in Russia and spoken in several post-Soviet states.
  • Industries: Energy, politics, and science.

7. Portuguese

  • Why It's Popular:
    • Portuguese is widely spoken in Portugal, Brazil, and several African countries.
    • Brazil’s growing economy makes Portuguese a strategic choice for global business.
  • Use in Europe: Official language in Portugal.
  • Industries: Trade, tourism, and culture.

The choice of which European language to learn depends on your personal goals:

Among these, English, Spanish, and French are the most popular globally due to their wide applicability and cultural significance.

Palium Skills offers foreign language learning classes in Chinese, French, German, Japanese, Korean and Spanish languages.

Monday, 13 August 2018

What are Backlinks and how it is useful in SEO?

 

Backlinks, also known as inbound links or incoming links, are links from one website to a page on another website. They are an important aspect of Search Engine Optimization (SEO) because they act as a "vote of confidence" for the content of the linked website, signaling to search engines that the content is valuable, authoritative, and relevant.

How Backlinks Work in SEO

Search engines, like Google, view backlinks as indicators of a page's credibility and trustworthiness. The more high-quality backlinks a webpage has, the more likely it is to rank higher in search engine results pages (SERPs).

Types of Backlinks

  1. DoFollow Backlinks:

    • Pass link equity (also called "link juice") to the linked site.
    • These links directly impact search rankings.
  2. NoFollow Backlinks:

    • Contain a tag (rel="nofollow") that tells search engines not to pass link juice.
    • Useful for diversifying backlink profiles but have minimal direct impact on rankings.
  3. High-Quality Backlinks:

    • Come from reputable, authoritative websites in the same or related niche.
    • Are considered more valuable than numerous low-quality links.
  4. Low-Quality Backlinks:

    • Come from spammy or irrelevant websites.
    • Can negatively affect rankings if seen as manipulative or unnatural.

Why Backlinks are Useful in SEO

  1. Improved Search Rankings:

    • Backlinks signal to search engines that your content is worth referencing, improving your page’s chance to rank higher.
  2. Increased Organic Traffic:

    • High-ranking pages attract more visitors from search engines.
  3. Faster Indexing:

    • Backlinks help search engine bots discover new pages faster, especially if linked from high-authority sites.
  4. Referral Traffic:

    • Visitors can click on backlinks and land on your site, driving traffic beyond organic search results.
  5. Domain Authority (DA) and Page Authority (PA):

    • A site with strong backlinks can increase its domain and page authority, further boosting SEO performance.

Best Practices for Building Backlinks

  1. Create High-Quality Content:

    • Publish informative, unique, and engaging content that others want to reference.
  2. Guest Blogging:

    • Write guest posts for authoritative websites in your niche and include a link back to your site.
  3. Outreach:

    • Reach out to websites, influencers, and bloggers to request backlinks for relevant content.
  4. Broken Link Building:

    • Find broken links on other websites and suggest replacing them with a link to your content.
  5. Social Media Sharing:

    • Promote your content on social platforms to increase its visibility and the likelihood of earning backlinks.
  6. Directory Listings:

    • Submit your website to credible directories to gain initial backlinks.

Avoid Black-Hat SEO Practices

  • Buying Backlinks: Search engines penalize sites that buy links to manipulate rankings.
  • Link Farms: Generating backlinks through low-quality, irrelevant sources can hurt your SEO.

Backlinks remain a cornerstone of SEO strategy, but the focus should always be on earning natural, high-quality links from authoritative and relevant sources.


Wednesday, 1 August 2018

Why are more and more Indians Learning German?

More and more people in India are learning Foreign Languages. The most popular foreign
languages being French, German, Spanish, Japanese and Chinese Mandarin. There are
different reasons why people learn the German language and they can be briefly
described as –
1. It is part of school syllabus and curriculum as the 3rd language – All Kendriya
Vidyalayas and International Schools and ICSE schools offer German as a 3rd language.
This has led to immense demand for learning German from Students from over 500+ schools
in India.
2. One wishes to go to Germany for higher studies and one gets credit for knowing the
language. The number of students going to Germany has gone up sharply. Besides, higher
education has been made completely free which ensures students get quality education at a
much lower cost
3 A person maybe visiting Germany frequently on business and needs to interact with the
German counterparts and colleagues in their language. Top successfully MNCs like BMW,
BASF, Mercedes Benz, SAP, Siemens are based out of Germany. Germany is a top choice
for Engineering, Automobiles and Science.
4 Need to learn more about German language, literature and culture – Germany has a rich
heritage of literature and culture.

5. Need to live in Germany and must know the language – another reason why people learn
German is that they have to live in Germany and for which they definitely need to learn the
German Language

6. An avid traveller would want to interact with the local people during visits

7. Germany is one of the top economies of Europe and the language is spoken in several
European countries

Considering the growing popularity and requirement for German speaking professionals in German companies or in KPOs & BPOs amongst companies, experts predict tremendous growth in opportunities in this domain. For those evaluating career options, it is recommended to add this skillset to their kitty and move in at the earliest opportunity.

Palium Skills offers classroom training in Kolkata and online classes for German courses at different proficiency levels.

For whatever reason one needs to learn German, we are by your side helping you to reach your objective.

Advantages of studying at Palium Skills are many. Some of them are –

Our Advantage:

1. Small batch size ensures better learning

2. Excellent faculty with great knowledge and ability to teach the same in a straight forward manner

3. Interactive classes through different medium including conversations, audio and video means

4. Anytime admission and Flexible weekday/weekend schedule

5. Convenient locations - Salt Lake & South Kolkata

For more questions, call us and discuss about the learning opportunities here –

This article is written by Abhijoy Mitra who himself has studied German language from Palium Skills. The views shared are those of the individual and has no connection to the coaching center or teaching faculties.

Tuesday, 22 May 2018

Making a Great Presentation



Delivering a presentation is always a challenge. One is never sure how much to include or what design is apt or which color combination goes well with the audience. The situation may get worse when one has to deliver a presentation at work at a very short notice? Don’t panic – just follow the below tips –
It might be simpler if you break up your presentation into multiple parts – available time, subject, your grip on the subject, your slides format and your delivery style.

During the Presentation or Your Delivery Style

Eye contact
We often see people staring into their laptops and reading out the slide. This can get boring. It is better if you can avoid reading the slide. Instead, you look confident when you make eye contact with the audience. Don’t look at any one person for a long time. Just make a point of moving your eyes gently across the audience as you deliver your speech.

Movement
Consider walking around taking small steps around the podium or around the audience. If you want to look like a professional presenter then add some movement into your presentation style. Walking around also helps to keep your audience from checking emails or talking amongst themselves. Don’t take fast, jerky movements, but slow, steady, purposeful movements as you walk across the stage or towards the audience. Movement all helps you read just your eye contact from person to person without having to move your head constantly.

Gestures
The best presentation style is the one where every individual feels as if you are taking to him or her alone. Now this is not easy. Usually when you have a one-one conversation with someone you know you generally use your hands to describe or emphasize what you are saying. Do the same throughout your presentation for a professional effect. Importantly, avoid doing pre-determined gestures or movements that do sync to your script. Doing this makes the gestures appear unnatural and forced and comes across as un-natural.

Body position
It is always a matter of debate as to what to do with your hands during a speech or a presentation. It is suggested to keep a open body position during the presentation. Don’t cover your body for long periods of time by clasping your hands in front of you or behind your back… this will make you look nervous. Additionally, maintain a confident and relaxed stance.
Begin your presentation by asking a question instead of standard, boring introductions. If your presentation is about the launch of a new marketing campaign, perhaps begin by asking the audience, “Who thinks our marketing campaigns could do with a revamp?” Ask the question while you hold your hand in the air to encourage the audience to respond. After you get some responses follow up with, “Well today I’m going to tell about the new marketing campaign that is going to seriously revamp things.”

Start with the screen off
If you can, begin your presentation with the screen off and talk to the audience first from the center of the room. In the first few minutes of your presentation have a conversation with your audience without the slideshow . The more you talk to the audience in a conversational tone the more engaged they will be. You will be more relaxed and therefore project more confidence.

Don’t spend time over mistakes
If you make a mistake laugh at it, simply correct yourself, or move on. Do not keep talking or apologizing about the mistake.

Use presenter view if possible
When delivering your presentation use the presenter view with PowerPoint or Keynote so that you can see which slides are coming next. This improves your verbal transitioning and your confidence.

Slide Design and Content

Use a Slide Master
When using a MS Powerpoint or any other tool for creating a presentation slide deck, first thing one must do is to create a Slide Master. If you are not familiar with this useful tool then it may maybe to invest some time and money to learn this at the earliest. Palium Skills conducts training on Presentation Tools like Powerpoint, Keynote, This way you have all the design elements, headers, page numbers and logos in one single place. If you have to change them later then you need to only change the design in one single place.

Minimize content on slides
Try as hard as you can to have minimal content on your slides. Slides full of information are confusing for your audience and they will end up spending all their time reading rather than listening to you. Use white space liberally. Also try to use numbers and pictures which can convey the same message as a text.

Don’t show all the information at once
It might be a good idea to deliver the punch-line after you have completed the background or after the audience has heard you out like  “Our sales went up two times over the last year!”, “The best salesperson award goes to … !”. You may want to hold onto this information while sharing the background, or preamble of the subject. Showing it later, ie. when you deliver the impactful line, will add major impact to your presentation. If the audience sees the impactful information while you are giving the background or preamble, they will not be interested when you deliver the impactful statement.

Animation on the Slide
Do not have too much animation on your slide. Initially it seems like a good idea to have animations at every step but it can often slow you down during the actual deliver. Remembering talking takes less time than reading and naturally if you have to wait for the text to appear on your slide then it can get boring.

Color combination
Choose the colors depending on the audience and the occasion. It might be good idea to have colorful slides when addressing a young group on lighter topics. But stick to more sober colors when making official presentations and presenting to senior officials.

This article is written by Abhijoy Mitra. The views shared are those of the individual and he has no connection to any coaching centers or teaching faculties.
Contact Details:
Palium Skills
1/22 Poddar Nagar,
Room # 841, Regus
1st Floor, ‘Sheeba Bhavan’
8th Floor, RDB Boulevard
(near South City Mall)
Salt Lake Electronics Complex
Kolkata – 700068
Kolkata - 700091
Office:  +91-33-4001 7947
Phone: +91-9051092035
Email:palium.skills@gmail.com
Email: trainings@paliumsoftware.in
Websites:



Wednesday, 14 March 2018

Making Money through Digital Marketing





I am undergoing Digital Marketing course training at Palium Skills. Incourse of training, I have learnt about what is digital marketing, how to write great content, how to drive traffic to my website for free and how to put paid advertisements in the different online media. The course covered all aspects of digital marketing in a very lucid and easy to understand manner.
One thing I have learnt in course of this course is that it is not easy to make money through digital marketing unlike what some institutes or digital marketing companies would have us believe. I have learnt the different nuances of digital advertisement like CPC, CPM, PPC etc. which now make sense to me.
The best realization that I have got is that it is not easy to earn money off the web whether it is Youtube or Facebook. It takes a lot of effort to develop quality content and then even more effort and patience to start earning from them!
Wish to share with you all that while you are going through number of online advertisements which commits a lot about making huge money by online ad posts in Youtube, Facebook, Google AdWords and related other social media sites please do not be fooled easily by those colorful ads.They are just a medium for the concern to attract masses and in return earn for themselves a hefty amount online based upon your subscription to their channel.
It is true that in present day of electronic media Digital Marketing is a vital source of advertisement for attracting viewers worldwide compared to all other sources related with Marketing of Products,Concepts etc.
However earning a lot of money by online means may sound very attractive while you  are listening to those video links but in reality it is not so easy one to make a large percentage of viewers feels attract towards your video ad posts. What matters most is the quality of your video. If the video is of good quality and offers solution to the needs of an individual then they will definitely go through your video.
Number of points should be kept in minds before posting the ads :
1) Make the video format Short and Simple for people to understand easily.
2) The points mentioned should be clear.
3) Preparation of your own paid channel/video links on the Youtube in order to attract number of online viewers also effective one (The cost-pricing to be followed as per the Youtube mentions Say--More U pay,more days the advertise lasts on the link and  more number of viewers on Youtube it will help you to avail).
4) Most vital step after running your video on Youtube is to have more and more people look at it. So after uploading your video go ahead and share your URL with known contacts say-friends, colleagues, relatives and ask them to subscribe to your channel thereby generating more potential customer support for you in future.
As you can make out - content is still the king and unless you have good content it is very difficult to be successful through online digital marketing.
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This article is written by Abhijoy Mitra. The views shared are those of the individual and he has no connection to any coaching centers or teaching faculties.
Palium conducts classroom and online trainings based on demand to meet specific needs of customer. In course of training participants learn and understand concepts from knowledgeable trainers which help them to implement them at their workplace.