Sunday 1 September 2019

Price of Quality

Quality cannot be cheap. Most people seek best quality products at cheap prices. Nothing can be 

further from the truth. Quality has a price - we need to pay the right price to get the appropriate 

quality. Remember it is a competitive world and if someone gives low quality at higher price then 

they will not survive in the market place. 

The best example is that of Apple products. Yes they are costly when compared to other Android 

phones but what we don't consider is that cheaper Android phones don't last as long as the Apple one

do. Often we end up spending more in the long run than what the Apple products cost! 

Similarly in education, quality of education matters which is dependent on quality of faculty, number 

of students in class, coverage of course etc. A class with 20 students can be done at fraction of the 

cost of delivering the same course with 5 students. 

Some of the stories heard by us are as follows -

Case No.1: A father described their ordeal when he got his daughter admitted in a institute by 

paying  half the fees. After 3 months, the class is yet to start and they do not have a date yet on when 

it will start. With so much money invested, they are unable to step back!

Case No. 2: A candidate took admission in a computer center to learn Advance Excel. He got an 

attractive offer which was almost one third of the charges at other popular institutes. He was excited 

but realised the truth when he went for his first class and found 19 other candidates in the class.  The 

instructor would demonstrate and expect all the participants to follow on their own. He managed to 

resolve/ answer queries of three to four candidates in every class as he did not have the time to attend 

to individual queries!

Case No. 3: A young professional enrolled at a institute to learn SQL. He took a total of 5 classes 

there before he stopped going. The reason being that in every class he had a new instructor who 

would start from the first chapter each class. Repeated complaints failed to resolve his issues leading 

to him dropping off from the class!

Such examples abound and we hear more and more of such cases everyday.

As one can see, paying the right price for the appropriate quality is very very important. So even if 

one pays a little more directly and gets better value, that is better than paying less and getting inferior 

quality deliverables. As one will agree, the quality of learning is much more in the latter case! So be 

careful about what you choose ....

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