How to Start a New Business?

How to start a new business?

 One can start a new business by following these steps:

Many years ago, we started a small business. There was not much help available and we learnt things as we went along - learning things on the fly and doing course correction. This gave us the impetus to share with others what they need to do start a new business - even if one does not have prior experience. So read on and best wishes for your new venture!

We also offer a course telling people how to start a Export Import business in India from Kolkata or Eastern India. So we thought budding entrepreneurs would be interested to know how to start a business in India from anywhere in India be it Kolkata, Guwahati, Patna or Ranchi.

The start of any company is a business idea. So if you think you've found a great business idea and eager to take the next step then read on. There is more than just registering it with the state to start a corporation. To begin your foreign language instruction company, we have put together this simple step guide. Such measures will ensure the proper planning and registration of your new business in a legal manner.

STEP 0: Separate yourself and your business

The biggest challenge that all entrepreneurs or promoters have is that they are not able to separate themselves from the business. It is quite similar to how parents feel when their children grow up but refuse to accept the reality.

STEP 1: Create a Plan for your Business

A famous person once said - the devil is in the detail. It is more true when it comes to starting your business. A detailed plan and well thought out plan is a recipe for success as an new business person. It will help you plan out the details of your business but never the less be prepared to discover some unknowns. A few important points to consider are:

• What are the initial investments required?
• Who is your target market? Where is the target audience
• How long will it take you to break even?
• What will be the name your business?
• What is the best location for your business?

Choosing the right name is very important. You will also want a website in the name of your business so be sure to check out if the same is available.

STEP 2: Form a separate legal entity distinct from yourself

Establishing a separate legal entity distinct from yourself prevents you from being being held liable if the business were to be taken to court. It is better to engage the services of a knowledgeable professional who can guide you on the right path.

STEP 3: Pay your tax dues

One of the things we learnt as we went along is that a business should always stay on the right side of the law whether it is taxes or financial accounts. So ensure you are registered for the correct taxes in your country and you pay your correct taxes on time.

STEP 4: Opening a bank account

All business transactions should go through the business bank account only. This also helps to separate your personal transactions from that of the business. When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business gets sued.

STEP 5: Set up business accounting

To understand the financial results of your company, tracking your various expenses and sources of income howsoever small is very important. Your annual tax return is also greatly simplified by maintaining accurate and detailed records.

STEP 6: Check if your business requires additional licenses and permits

This goes back to the point of staying on the right side of the law. Please do check if your business requires additional licenses and permits because failure to acquire the required permits and licenses can result in hefty fines, or cause the business to be shut down.

STEP 7: Buy Business Insurance to protect against risks

Buying insurance is highly recommended for all business owners. Workers Compensation, Medical Insurance, Theft Insurance and others are required to protect yourself adequately. The amount of insurance can vary based on the amount involved in your business.

STEP 8: Build a brand.

It is vital for any business to build a brand. It will define what your business stands for and how it is perceived by your customers. A strong brand will help your business stand out from competitors.

STEP 9: Create a Digital Presence

In today's world, customers are mostly on social media like Facebook, Instagram, Linkedin or Google. Therefore it is very important to have a presence over the internet. Besides, a website is an absolute must which ensures customers can find you when they search for your business in the web

STEP 10: Get Started

No matter how much planning and detail you put, one can never plan enough. There is bound to be something unexpected that will come your way which you would need to face bravely. So don't wait for the perfect day or perfect moment - jump in with your senses wide open!!!

But all said and done, getting the basics firmly in place helps to weather unforeseen storms which can tilt your business. The golden rule is -- keep your eyes and ears open!

Why are more and more Indians Learning German?

More and more people in India are learning Foreign Languages. The most popular foreign
languages being French, German, Spanish, Japanese and Chinese Mandarin. There are
different reasons why people learn the German language and they can be briefly
described as –

1. It is part of school syllabus and curriculum as the 3rd language – All Kendriya
Vidyalayas and International Schools and ICSE schools offer German as a 3rd language.
This has led to immense demand for learning German from Students from over 500+ schools
in India.

2. One wishes to go to Germany for higher studies and one gets credit for knowing the
language. The number of students going to Germany has gone up sharply. Besides, higher
education has been made completely free which ensures students get quality education at a
much lower cost

3 A person maybe visiting Germany frequently on business and needs to interact with the
German counterparts and colleagues in their language. Top successfully MNCs like BMW,
BASF, Mercedes Benz, SAP, Siemens are based out of Germany. Germany is a top choice
for Engineering, Automobiles and Science.

4 Need to learn more about German language, literature and culture – Germany has a rich
heritage of literature and culture.

5. Need to live in Germany and must know the language – another reason why people learn
German is that they have to live in Germany and for which they definitely need to learn the
German Language

6. An avid traveller would want to interact with the local people during visits

7. Germany is one of the top economies of Europe and the language is spoken in several
European countries

Considering the growing popularity and requirement for German speaking professionals in German companies or in KPOs & BPOs amongst companies, experts predict tremendous growth in opportunities in this domain. For those evaluating career options, it is recommended to add this skillset to their kitty and move in at the earliest opportunity.

Palium Skills offers classroom training in Kolkata and online classes for German courses at different proficiency levels.

For whatever reason one needs to learn German, we are by your side helping you to reach your objective.

Advantages of studying at Palium Skills are many. Some of them are –

Our Advantage:

1. Small batch size ensures better learning

2. Excellent faculty with great knowledge and ability to teach the same in a straight forward manner

3. Interactive classes through different medium including conversations, audio and video means

4. Anytime admission and Flexible weekday/weekend schedule

5. Convenient locations - Salt Lake & South Kolkata

For more questions, call us and discuss about the learning opportunities here –

This article is written by Abhijoy Mitra who himself has studied German language from Palium Skills. The views shared are those of the individual and has no connection to the coaching center or teaching faculties.

Making a Great Presentation

Delivering a presentation is always a challenge. One is never sure how much to include or what design is apt or which color combination goes well with the audience. The situation may get worse when one has to deliver a presentation at work at a very short notice? Don’t panic – just follow the below tips –

It might be simpler if you break up your presentation into multiple parts – available time, subject, your grip on the subject, your slides format and your delivery style.

During the Presentation or Your Delivery Style

Eye contact

We often see people staring into their laptops and reading out the slide. This can get boring. It is better if you can avoid reading the slide. Instead, you look confident when you make eye contact with the audience. Don’t look at any one person for a long time. Just make a point of moving your eyes gently across the audience as you deliver your speech.

Movement

Consider walking around taking small steps around the podium or around the audience. If you want to look like a professional presenter then add some movement into your presentation style. Walking around also helps to keep your audience from checking emails or talking amongst themselves. Don’t take fast, jerky movements, but slow, steady, purposeful movements as you walk across the stage or towards the audience. Movement all helps you read just your eye contact from person to person without having to move your head constantly.

Gestures

The best presentation style is the one where every individual feels as if you are taking to him or her alone. Now this is not easy. Usually when you have a one-one conversation with someone you know you generally use your hands to describe or emphasize what you are saying. Do the same throughout your presentation for a professional effect. Importantly, avoid doing pre-determined gestures or movements that do sync to your script. Doing this makes the gestures appear unnatural and forced and comes across as un-natural.

Body position

It is always a matter of debate as to what to do with your hands during a speech or a presentation. It is suggested to keep a open body position during the presentation. Don’t cover your body for long periods of time by clasping your hands in front of you or behind your back… this will make you look nervous. Additionally, maintain a confident and relaxed stance.

Begin your presentation by asking a question instead of standard, boring introductions. If your presentation is about the launch of a new marketing campaign, perhaps begin by asking the audience, “Who thinks our marketing campaigns could do with a revamp?” Ask the question while you hold your hand in the air to encourage the audience to respond. After you get some responses follow up with, “Well today I’m going to tell about the new marketing campaign that is going to seriously revamp things.”

Start with the screen off

If you can, begin your presentation with the screen off and talk to the audience first from the center of the room. In the first few minutes of your presentation have a conversation with your audience without the slideshow . The more you talk to the audience in a conversational tone the more engaged they will be. You will be more relaxed and therefore project more confidence.

Don’t spend time over mistakes

If you make a mistake laugh at it, simply correct yourself, or move on. Do not keep talking or apologizing about the mistake.

Use presenter view if possible

When delivering your presentation use the presenter view with PowerPoint or Keynote so that you can see which slides are coming next. This improves your verbal transitioning and your confidence.

Slide Design and Content

Use a Slide Master

When using a MS Powerpoint or any other tool for creating a presentation slide deck, first thing one must do is to create a Slide Master. If you are not familiar with this useful tool then it may maybe to invest some time and money to learn this at the earliest. Palium Skills conducts training on Presentation Tools like Powerpoint, Keynote, This way you have all the design elements, headers, page numbers and logos in one single place. If you have to change them later then you need to only change the design in one single place.

Minimize content on slides

Try as hard as you can to have minimal content on your slides. Slides full of information are confusing for your audience and they will end up spending all their time reading rather than listening to you. Use white space liberally. Also try to use numbers and pictures which can convey the same message as a text.

Don’t show all the information at once

It might be a good idea to deliver the punch-line after you have completed the background or after the audience has heard you out like  “Our sales went up two times over the last year!”, “The best salesperson award goes to … !”. You may want to hold onto this information while sharing the background, or preamble of the subject. Showing it later, ie. when you deliver the impactful line, will add major impact to your presentation. If the audience sees the impactful information while you are giving the background or preamble, they will not be interested when you deliver the impactful statement.

Animation on the Slide

Do not have too much animation on your slide. Initially it seems like a good idea to have animations at every step but it can often slow you down during the actual deliver. Remembering talking takes less time than reading and naturally if you have to wait for the text to appear on your slide then it can get boring.

Color combination

Choose the colors depending on the audience and the occasion. It might be good idea to have colorful slides when addressing a young group on lighter topics. But stick to more sober colors when making official presentations and presenting to senior officials.

This article is written by Abhijoy Mitra. The views shared are those of the individual and he has no connection to any coaching centers or teaching faculties.

Contact Details:

Palium Skills
1/22 Poddar Nagar,	Room # 841, Regus
1st Floor, ‘Sheeba Bhavan’	8th Floor, RDB Boulevard
(near South City Mall)	Salt Lake Electronics Complex
Kolkata – 700068	Kolkata - 700091
Office:  +91-33-4001 7947	Phone: +91-9051092035
Email:palium.skills@gmail.com	Email: trainings@paliumsoftware.in
Websites:
http://www.paliumtrainings.biz	http://www.paliumskills.com

Making Money through Digital Marketing

I am undergoing Digital Marketing course training at Palium Skills. Incourse of training, I have learnt about what is digital marketing, how to write great content, how to drive traffic to my website for free and how to put paid advertisements in the different online media. The course covered all aspects of digital marketing in a very lucid and easy to understand manner.

One thing I have learnt in course of this course is that it is not easy to make money through digital marketing unlike what some institutes or digital marketing companies would have us believe. I have learnt the different nuances of digital advertisement like CPC, CPM, PPC etc. which now make sense to me.

The best realization that I have got is that it is not easy to earn money off the web whether it is Youtube or Facebook. It takes a lot of effort to develop quality content and then even more effort and patience to start earning from them!

Wish to share with you all that while you are going through number of online advertisements which commits a lot about making huge money by online ad posts in Youtube, Facebook, Google AdWords and related other social media sites please do not be fooled easily by those colorful ads.They are just a medium for the concern to attract masses and in return earn for themselves a hefty amount online based upon your subscription to their channel.

It is true that in present day of electronic media Digital Marketing is a vital source of advertisement for attracting viewers worldwide compared to all other sources related with Marketing of Products,Concepts etc.

However earning a lot of money by online means may sound very attractive while you  are listening to those video links but in reality it is not so easy one to make a large percentage of viewers feels attract towards your video ad posts. What matters most is the quality of your video. If the video is of good quality and offers solution to the needs of an individual then they will definitely go through your video.

Number of points should be kept in minds before posting the ads :

1) Make the video format Short and Simple for people to understand easily.

2) The points mentioned should be clear.

3) Preparation of your own paid channel/video links on the Youtube in order to attract number of online viewers also effective one (The cost-pricing to be followed as per the Youtube mentions Say--More U pay,more days the advertise lasts on the link and  more number of viewers on Youtube it will help you to avail).

4) Most vital step after running your video on Youtube is to have more and more people look at it. So after uploading your video go ahead and share your URL with known contacts say-friends, colleagues, relatives and ask them to subscribe to your channel thereby generating more potential customer support for you in future.

As you can make out - content is still the king and unless you have good content it is very difficult to be successful through online digital marketing.

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This article is written by Abhijoy Mitra. The views shared are those of the individual and he has no connection to any coaching centers or teaching faculties.

Palium conducts classroom and online trainings based on demand to meet specific needs of customer. In course of training participants learn and understand concepts from knowledgeable trainers which help them to implement them at their workplace.